Onitsuka Tiger - point of retail
| Typology | Point of retail. |
| Year | 2003 |
| Construction | Wood, other |
| Dimensions | xx × xx × xx mm |
| Design | Bertrand Clerc |
| Project type | Early school project. |
| Status | Concept |
When entering the second year at Strate College Designers in Paris the students were asked to design a point of retail for the brand of their choice. I decided to work for shoe maker Onitsuka Tiger.
The company partly funds its success on Japanese heritage and I wanted to propose an experience that supports the brand in that sense.
The design is inspired by traditional Japanese interiors: minimal environment, wooden structure, shoji screens, low height furniture, etc.
Model of the final proposal.
Elevations.